09.09.2022

Instructions for beginners - how do realtors sell an apartment? How to get started as a real estate agent? What does it take to be a real estate agent?


How to become a realtor? A realtor is a person who provides services for the purchase or sale of real estate. He is an intermediary between the seller and the buyer.

It is necessary for a secure transaction. That is, the realtor takes on the responsibility of working with paperwork, checking the apartment (whether the seller is a scammer).

At the end of the work, he takes a percentage of the sold real estate or the amount specified in the contract.

How to become a successful realtor

A successful realtor has the following qualities:

  • communication;
  • goodwill;
  • mobility;
  • sociability;
  • attentiveness.

Much of a realtor's job is paperwork. He needs to collect the entire list of documents for the transaction. Attention to detail and meticulousness are qualities that a connoisseur of his craft cannot do without.

The peculiarity of this profession lies in the ability to maneuver between two parties that do not trust each other (the seller and the buyer).

In addition to mental characteristics, a successful agent must:

  1. Know how to sell and negotiate.
  2. Know the current legislation (laws and by-laws).
  3. Bring the deal to a close.
  4. Use modern technologies (various applications, websites).

It is important to understand: a realtor is first and foremost a successful salesman, only then an intermediary.

Practice, experience in real estate sales and personal qualities will help in recruiting a client base and gaining trust among potential clients.

Where to study to be a realtor

In the Russian Federation, there are no special areas at universities and other educational institutions for training as a realtor. There are only private organizations that provide real estate courses.

You can train to become a realtor by getting a job in a private organization that deals with real estate transactions.

On-the-job training is free. A beginner will learn from already experienced specialists by completing assignments, drafting documents.

Private organizations conduct trainings and courses on teaching real estate skills. Training lasts an average of 4-7 weeks. Moscow is replete with IP, created by realtors with extensive experience, to learn from scratch.

The list of organizations and individual entrepreneurs that can transfer experience:

  1. The system of Vladimir Dimitriadis.
  2. Century 21.
  3. Rostislav Smetanin.
  4. Courses from VSN Realty and others.

Real estate agent - where to start

It is better to start learning real estate skills "for dummies" by studying the sales system.

Manuals on management and jurisprudence should be studied at least once.

The sale of real estate, the conclusion of an agency agreement between a client and a realtor - all this is available in the Civil and Land Code of the Russian Federation.

Having studied the basics of legislation, it is worth moving on to the basics of sales. It would be useful to read specialized literature on psychology - knowledge can help work.

To take courses or go to get a job without experience - everyone decides for himself. The best solution would be to find a job with further training. A novice will be helped by more experienced staff.

What a New Realtor Needs to Know

It is worth studying the map of the city, favorable and unfavorable quarters. You need to know the difference between panel and brick houses.

The work of a realtor sometimes includes a photo session of the object being sold. Knowledge of favorable angles, the ability to handle equipment is an incomplete list of the necessary skills for this profession.

The realtor must be able to present the object being sold as something incredibly profitable, valuable and necessary acquisition. The first half of the work consists of finding potential buyers of housing and demonstrating the premises. The second is from paperwork.

Good to know: in the State Duma, they proposed to formally regulate the activities of realtors by the Federal Law "On Intermediary Activities".

How to find clients for a new realtor

Regardless of whether a novice realtor decides to work for himself or for a company, he needs clients.

Employment in a private office provides certain advantages. There is a client "hot" base, that is, these are people who have already used the services of this company. The job is to make calls to existing customers.

To replenish the ranks of potential customers, you should:

  1. Place ads about your services on job search and job sites. Note: Avito, HeadHunter, social networks.
  2. Make "cold calls" - that is, a call to an unfamiliar number with an offer of your services.
  3. Inform friends and acquaintances about the new profession.

How much does a realtor earn

Earnings, in the absence of a salary, can range from zero to two hundred - three hundred thousand per month (with the successful sale of three to four apartments in Moscow).

The average salary in Russia is about sixty thousand, subject to the successful sale of two apartments.

The maximum unequal income can have two realtors working in the same company. It all depends on the skill of the specialist.

Realtors are engaged not only in mediation for the purchase and sale of apartments. Exchange, search for rental housing, sale of movable property (a rarity, but there is a place to be).

Income comes from a percentage of sales. With a successful offer, the realtor takes from five to twelve percent of the amount of the sale of the object.

Before the sale, an agency agreement is drawn up between the client and the realtor. It indicates the amount of remuneration of a specialist for the work done.

A successful realtor constantly monitors updates on real estate websites.

Checks the auction site - the official website of the Federal Penitentiary Service for the sale of debtors' property. It lists properties at their lowest market value.

A successful realtor is always legally savvy, has a neat appearance, smiles and knows how to find an approach to each potential client.

Every day he makes at least fifteen calls to the "cold" and "hot" database. Holds at least one meeting with a potential client per day.

Is it difficult to work at first? Yes, the reviews of experienced professionals speak of possible failures in the absence of a mentor, experience or a base of necessary knowledge.

The secret of success lies in the constant search for new customers, an honest deal. Deceiving a client will not raise the reputation of a novice realtor.

According to the Elitnoye.ru portal, top realtors in Moscow, who are considered the stars of the profession, earn up to 100 thousand dollars a month. True, there are only a few such specialists. How to become a successful realtor and earn millions, we learned from the millionaire agents themselves.

Who are millionaire agents

Estimated Chairman of the Russian Trade Union of Realtors Alexander Sankin, 5% of agents earn 95% of all the money that "spin" in the market of the industry. They are engaged in business-class housing and commercial real estate. Their commission is 6% of the value of the object. For comparison, the commission from a transaction with economy class objects is 3-5%.

So, if a country cottage costs 50 million rubles, the agent will immediately earn 3 million from one transaction..

How to learn this and how to become a successful real estate agent?

Secrets of a successful realtor

Read, chat, exercise

Oleg Sviridov became a realtor only 5 years ago, and today he is already the "Best Agent" in 2015, 2016 and 2017 according to the Trade Union of Realtors of Russia. At first he worked in an agency, but after passing training by Alexander Sankin "Agent-millionaire in 90 days" mastered the new auction method of selling real estate, and everything changed dramatically in his career.

Now in the team of like-minded people Oleg promotes project with innovative technology "Cashback in real estate". One of the successful transactions is the sale of an elite apartment in Moscow worth 110 million rubles, from which he received a commission of 6%.

Oleg Sviridov, co-founder of the REOB.RU project (Moscow):
– I think that the training was the most successful investment I have ever made. Therefore, I advise you to attend such events, because there you can not only learn important things, but the main thing is to communicate with successful realtors. You need to read a lot: both professional literature and books on self-development. For example, I made a list of books to read. And for self-discipline, once a week I post a summary of what I read in my Instagram. Very useful.
Do not limit your horizons to one real estate - explore other areas of business. "Chips" that are useful in our business can be taken from anywhere.
Communicate with clients live. It is better to find a reason to talk to a person and establish contact with him 50 times a year than to ask the secretary to send him a standard New Year's greeting.

Promote your personal brand online

Tatiana Tarantsova in real estate since 1992, when the profession of a realtor was just emerging in Russia. During this time the agency "Clipper" where she works has grown into a huge company with multiple divisions. It cooperates with 78 Kaliningrad developers under long-term contracts and sells luxury apartments on the Baltic Sea coast.

Tatyana Tarantsova, Deputy General Director of the Clipper Academy of Sciences (Kaliningrad):
-To become a successful realtor, you need to follow the trends. Today you need to have a channel on YouTube and communities in social networks. Our company, for example, has a main Instagram account. But this is not enough. Each agent also maintains his own professional page on social networks and promotes his personal brand against the backdrop of the company's brand. We help each other with reposts and comments. All this brings popularity to both the agency and specialists. Another tip for new agents is to choose the right company and the right direction for you (sale/rental/economy class/elite, etc.) If you are starting from scratch, then don't work alone - learn from professionals.

Learn and master new technologies

Marina Popovidu since 1998 lives in Cyprus. At first she worked in construction companies, and in 2008 she opened her own agency that deals with residential and commercial real estate, land plots and investment projects. One of her most successful deals recently netted her a €250,000 commission.

Marina Popovidou, Head of the Academy of Sciences Antaria Homes (Cyprus):
- Now is the 21st century, and if a person has ambitions, a lot can be achieved. Learn and implement new sales methods. For example, master . It helps to track the history of interaction with the client, notifies about calls, sends letters. I work in the system and notice how productive it is. While she does all the “little things” behind the menu, I deal with exclusive contracts or communicate with clients, and don’t think about who I forgot to call. CRM saves time, and it is the most valuable thing for a realtor!

Lyubov Vozhzhova sells real estate by auction method in Russia and Italy through its representative office. Acts as an expert on federal TV channels.

Lyubov Vozhzhova, Head of the Academy of Sciences "First International House of Real Estate" (Moscow):
– I worked in a well-known agency, but the “Agent Millionaire” training turned my life upside down! After that, I opened my own company. Therefore, to everyone who wants to learn how to become a successful realtor, I answer: study, study and study! Every six months, new methods and sales tools appear.
Helps me personally. All applications are collected in it, agents immediately call them and arrange a meeting with clients. In 80% of cases, exclusive contracts are signed immediately. It’s just that the client needs quick feedback at the first touch. So you look like a professional in his eyes, and he is not afraid to trust you.

Five of the six agents we interviewed named using one of the rules of a successful realtor. Some started working in it when there were no adapted versions for realtors yet. Over time, they switched to more convenient industry offers.

What is special about them, we will tell with an example cloud program from. The agent can:

  • in one click create a comfortable and send it to the client by mail instead of describing the apartment for a long time on the phone;
  • in just a couple of minutes Adding objects to CRM found using parsing

    Now you know the secrets of successful agents, which allowed them to reach a new level of professionalism and earn more. One of them is the use of new technologies and tools in the work. If you want to achieve the same heights and always be at the peak, master it, which will become your reliable assistant on the path to success. Get to know the possibilities of the cloud service by signing up for a free trial subscription for 7 days.

Who is a realtor and what does he do? What does a real estate agent need to know?

What does a realtor do when selling an apartment? The work of a realtor begins with a meeting with the seller of housing. Get an order for his services, he inspects the object, discusses with a potential client the details of the sale and their relationship.

How is the sale of an apartment through a realtor, what is it for? A good realtor evaluates not only the apartment offered for sale. He must study the area, the house in which it is located, the surrounding area, the availability of infrastructure.

It is required to check the client's authority to dispose of the apartment, availability.

The realtor must receive comprehensive information about the object being sold, including the existing shortcomings and problems. Based on the specified information, the situation on the similar housing market, the realtor determines the selling price of the apartment.

After the meeting and inspection of the housing, they proceed directly to the conclusion of an agreement with the realtor. The paperwork usually takes place in the office of a real estate company.

Ideally, the document should be in the interests of both parties, since both the realtor and the seller bear certain risks. Therefore, it is important to determine in as much detail as possible the nuances of the relationship between the parties.

You should discuss the terms of the sale, the remuneration of the realtor, the amount of current expenses, liability for violation of the transaction or refusal to do so.

To organize a realtor, you will need paperwork for an apartment, access to the premises to demonstrate it to buyers. The work of a realtor, how to properly organize it and step-by-step instructions are presented below.

Search for potential buyers

Having formalized the relationship with the owner of the property, the realtor proceeds to search for potential buyers. To disseminate information about the apartment for sale, any information channels are used. Advertisements for sale are placed in newspapers, on Internet classifieds sites.

If a real estate company has its own website, then the information is posted on it. Do not neglect such methods as posting ads for sale, disseminating information among friends, acquaintances, and former customers.

It is important to consider not only where to place an ad, but also what to write in it. The information must be true and complete.

It is required to briefly and concisely indicate the main characteristics and advantages of the object. In the ad, you need to write contacts for communication with the realtor. In this case, the seller's data is not indicated.

How to make a deal with a realtor?

When a buyer for an apartment is found, it is important to agree on the nuances of a future transaction with each of its parties.

Usually the procedure for its conclusion is as follows. The realtor informs the client about the buyers who have responded to the offer.

After agreement, he discusses the nuances of the transaction with the buyer, accepts an advance payment from him in the amount agreed with the seller.

Then you need to check the availability of all the papers required for the transaction, prepare an agreement, set a date for signing the documents.

Before the meeting, it is worth briefing each party. The owner of the apartment and its buyer must come to the meeting with passports, other documents confirming the authority and identity of the parties to the transaction.

It is important to discuss in advance the method of transferring money, the procedure for registering the transfer of rights under the transaction, transferring the apartment to a new owner.

The realtor acts as an intermediary, helping the parties to agree on all the nuances of the transaction, to draw up the contract correctly.

Client Expectations

There are advantages to each of the parties in processing transactions through a realtor. The owner of the apartment does not need to spend time placing an advertisement for the sale, searching for buyers, negotiating with them.

By concluding an agreement for the services of a realtor, the seller wants to get a quick and profitable sale of housing. Buyers hope that when buying through a realtor, the transaction will be legally clear. A good specialist conducts a complete survey of the apartment for sale and its owner.

To conclude a transaction, it is required to establish the presence or absence of:

  • encumbrances on the property being sold;
  • debts for housing and communal services;
  • the rights of other persons to the object being sold;
  • disputes over the apartment;
  • the seller's authority to alienate the apartment.

When concluding an agreement for the provision of services, a realtor undertakes to support the transaction from beginning to end. With a conscientious performance by a realtor of his work, all parties to the transaction benefit.

Sellers and buyers do not need to independently organize the sales process, draw up documents, delve into the nuances of the transaction.

Experienced specialists to attract customers offer additional services in addition to clearance from the sale. They may consist in obtaining the information necessary for the transaction, representing the interests of the client during its registration, assistance in property insurance.

If the transaction is concluded by proxy

The nuances of working with a realtor by proxy

The signing of the contract for the sale of the apartment must take place in the presence of its owner and buyer. But it is not always possible to ensure the personal participation of the client in the transaction.

If the seller lives in another city, is seriously ill or has another good reason for not appearing, then a power of attorney is issued for the representative. Participation in the transaction of a representative is associated with a certain risk.

For it is important to check the validity of the power of attorney, its validity period, the amount of authority transferred to the representative.

The trustee is legally entitled to terminate the document at any time. If possible, the realtor tries to negotiate with the client about a personal appearance for the transaction.

If attendance is not possible, then immediately before signing the papers, you should make sure that the client wants to conclude it. It is better to get written confirmation from him to conclude a transaction by proxy.

What is the cost of real estate services?

What is the cost of a real estate consultation? The advantages of concluding transactions through a realtor are obvious. But you will have to pay for the services of a qualified specialist.

The cost may vary depending on the amount of work, the term of the contract, the price of the transaction, the complexity of the work. Prices for the services of real estate firms may vary in different regions of the country.

Usually determined as a percentage of the sale price of the apartment. Interest on the sale is set within 2-5%.

It is not forbidden to indicate remuneration in a fixed amount. The main thing is to specify in detail the amount of remuneration, the timing of its payment, the procedure for making it. The client must have a document confirming the payment.

What to look for when concluding an agreement with a realtor?

For successful cooperation with a realtor, it is important to carefully consider the conclusion of an agreement for real estate services.

Before its conclusion, you should check the identity and qualifications of the realtor. The contract proposed for signing should be carefully studied. Do not rush and sign it right away. It is important to pay attention to details, to reflect all the conditions of sale and the actions required from the realtor.

The contract must include a detailed description of the apartment being sold, its cost, provisions on the obligations of the realtor, the amount of remuneration.

You need to carefully study the clauses on liability for violation of the terms of the agreement. If certain clauses of the contract are alarming or incomprehensible, do not be afraid to ask for clarification or clarification. Realtors are interested in attracting new customers, so they can make concessions.

In the modern world, despite the variety of specialties and professions, it is not easy to find a good job. A good job is one that you like and brings an adequate income. Newspapers and recruiting resources are overflowing with vacancies. Looking through them, the eye invariably stops at them - ads from real estate agencies. Still, because the requirements for the candidate are not strict - you can do it without experience, you can do it without a client base. Yes, and there are no universities in the country that train professional realtors. But among the advantages - a free schedule, free education and income from one hundred thousand rubles. Not a job, but a dream. What's the catch, and is it really that easy to become a highly paid realtor? Let's try to figure it out.


Real estate agent is a difficult but interesting job. According to unspoken statistics, people go into the profession, seduced by promises of easy and quick earnings. But already at the very beginning of work, adventurers and lovers of making money are eliminated from the air. Rainbow promises don't actually turn out to be so rosy, and "easy money" doesn't fall from the sky. As a result, no more than 20% of all beginners remain in the profession.

What are the tasks of a real estate agent?


A realtor is a person who sells real estate and their services, while creating their own personal brand. Selling real estate - although the main, but not the only occupation of a realtor. Among other things, a real estate agent must be able to:

  • Negotiate. A real estate transaction is an interaction between a seller and a buyer, and without a skilled intermediary, many transactions would simply not take place. An experienced realtor knows how to paint the advantages of housing, obvious and hidden. It is important to draw the attention of the buyer to those circumstances that will bring benefits in the future or simply save a lot of trouble. An example from life. Self-purchased apartment in winter, two separate rooms, good area, wonderful layout. But all the windows of the apartment face one side - the south. In summer, the brick wall of the house overheats, there is not the slightest draft even with the windows wide open, the air conditioners work at their limit. In the cold season, the apartment is beautiful. A person who buys and sells real estate every day, at the slightest doubt of the buyer, can add a weight to the scales towards the purchase decision with just such a remark - about the cardinal points, about communications, about transport interchanges and other advantages.
  • Client consulting. The most important part of a broker's job. Usually consultations for visitors are free. It is during the consultation that a person decides whether he will cooperate with you or turn to another agency. Confident speech, excellent knowledge of sales legislation, interest in the client, courtesy, goodwill - these are the circumstances that the client pays attention to in the first place. It’s great if you can offer not one, but several solutions to the problem that the client came with.

  • Collection of documents for the transaction. Often a realtor accompanies the transaction up to its registration. To do this, you need to know what documents and in what form you need to prepare for the transaction. There are many nuances in the sale of real estate, they must be taken into account. A realtor who redoes documents 20 times, bringing them in line with the comments of Rosreestr and other inspection organizations, no one will recommend to friends and acquaintances. The reputation of a realtor is the key to his success.
  • Search for clients. The hardest part of the job. Experts say that it would be nice to work in sales before becoming a realtor. This will give the necessary experience - the experience of offering their services, the experience of receiving refusals, sometimes expressed in an unflattering form. If you develop stress resistance in such situations, you will earn a few pluses in real estate karma. Beginners look for clients by browsing bulletin boards and offering their services in the selection of housing or in search of a buyer. Experienced workers already have their own client base, in which some kind of movement occurs regularly: sale, purchase, rent. Having found a real estate agent who suits them completely, people trust all transactions only to him. And then, on the recommendation of regular customers, new ones come. Therefore, it is important for a beginner to make a good impression in all directions so that people want to return to him.
  • The conclusion of the contract. It happens that the buyer and the seller found each other on their own, but they don’t know what to do next. Then they turn to a real estate agency. The realtor's task is to draw up a correct sale and purchase agreement, to bring the existing documents into line. It would be nice to provide a room for conducting a transaction, transferring money, or offering alternative options - a safe deposit box or a bank letter of credit.
  • Analysis of the real estate market. A very important moment for all real estate activities. Without a deep analysis of the market situation, successful business is impossible. A good broker knows the peculiarities of the districts and territories of the city, knows conscientious developers, the pros and cons of housing in urban residential complexes. He knows about seasonal price fluctuations, and the average prices for the area too. A locally oriented realtor can easily recognize bargains among other offers without wasting time on overpriced deals or inflated client expectations. Although such things can be implemented with a certain experience and a bit of luck.

Having decided on the tasks, it is easy to draw up the so-called “portrait of a good realtor”. After conducting a small survey of different groups of the population, from the heads of large enterprises to housewives, we were able to create the image of a spherical horse in the vacuum of an ideal realtor.

What is the ideal realtor?


  • Highly organized person. First of all, clients appreciate a specialist who is always accurate and punctual. He does not forget anything and does not endure the meeting. His documents are collected perfectly, the information provided is complete, and his competence is beyond doubt.
  • Neat, dressed appropriately for the situation. Most of all, the client is disgusted by the uncleanliness of the agent. Greasy hair, a gray shirt collar, worn jacket elbows - and you will not see this visitor again. A person assumes (and on the whole he is not far from the truth) that an outwardly untidy person is also unscrupulous in the preparation of documents. And the point is not that you will be suspected of wanting to deceive and profit, rather they will decide that a person who is not demanding of his appearance is also negligent in his duties.

The reverse side is excessive panache. A suit worth three or four times the salary of an average citizen will only be appropriate when selling luxury real estate. In other cases, he will also scare away part of the clientele from you. Be moderate in everything.

  • Subtle psychologist. We are not the first to believe that working with people is associated with certain psychological nuances. The ideal realtor will find that chord of the client's soul, on which whole plays can be played. Very often a person chooses a specialist for himself not only according to professional criteria. Thankfully, there is a large selection. Therefore, in addition to professional qualities, a person evaluates the similarity of some views, emotional comfort when communicating. If you endear yourself (and even better - attract with your great charisma and remarkable charm), you are guaranteed a constant influx of customers.
  • Constantly improves qualifications. Self-educate, friends! Learn from colleagues, attend seminars, read professional literature. Even if you do not learn anything new on the topic, regular training broadens your horizons, gives you useful contacts, increases vocabulary and communication skills. In the end, new information forms new neural connections in the brain, which is the best prevention of Alzheimer's disease. Also profit.

  • Uses social media for work. Oh, how many currently operating organizations and enterprises do not realize this opportunity. With the right approach, social networks can generate income several times greater than without them. Be sure to maintain an interesting and informative page in all social networks. There are people who are built in such a way that they will never call or come to your office on their own. They will watch from afar, modestly like, quietly find out the necessary information in the comments, and only after that they will decide to contact you. Unless, of course, you have earned their trust with your posts.

Well, in general, it is convenient, practical, the audience of social networks is extensive, and attracting customers through advertising also gives its influx. At the same time, in order to receive advice or the necessary information, the client does not need to break away from current affairs.

  • Has an impeccable reputation. Remember the realtor's basic axiom - today you work for your reputation, and tomorrow your reputation works for you! Do not be tempted by dubious, albeit highly profitable transactions. Do not be involved in black schemes, do not deceive and do not substitute (voluntarily or involuntarily, and accordingly, be attentive to the documents). One dissatisfied customer can ruin a reputation in such a way that dozens of satisfied ones will not fix it later. Therefore, if possible, try to work in such a way that you have nothing to reproach.

So, we, like a designer, have assembled an ideal specialist in the field of real estate sales. Now we know what it should be and what work it should do. The point is small - to find out how to become a realtor after all?

    First of all, realize that in this profession, financial flows do not flow to beginners, as from a cornucopia. The phrase “beginners are lucky” is not about realtors. Therefore, take care of a financial cushion for the next two to three months while you are learning and building a client base.

    Go through the proposed vacancies on all resources. Note which qualities are especially valued by the employer. Develop them in yourself. Well, or at least indicate them in your resume in the hope that someday you will develop these qualities in yourself.


    Choose a real estate agency that has been operating on the market for many years. It is not necessary to choose the largest, most likely there is fierce competition, and no one will share knowledge just like that. It's great if the employer provides training opportunities. Most likely, it will be an experienced mentor who will give you the basics of the profession.

    Be sure to learn time management, or at least start a diary. It is impossible to remember everything at once, but fixing it on paper or on another medium is simply necessary.

    Check out the current legislation. There is no official real estate education in the country, so the legal one is most suitable for this work. Even if you have not worked a single day in your specialty. The Internet is full of information on how to draw up a contract correctly, how to conduct a deal, what documents to prepare. Read about the experiences of other professionals. Be sure to double-check their information for compliance with the law. After that, you will get a basic idea of ​​what to do in the first step.

    Give your business legal grounds. If you plan to work in splendid isolation, do not be too lazy to issue an IP. Clients want to understand who they give their documents and money to. Legislatively, the relationship of a realtor with citizens is not indicated in any way, is not regulated by anything, and all issues and difficulties are considered in the general legal field, so the client tries to insure against an unforeseen event by contract.

    Take care of a presentable appearance. You will be greeted by clothes at a new place of work. Therefore, be neat, elegant and not pretentious.


    Learn to inspire confidence. Be open and kind. Speak simply, but without jargon and other buzzwords. Understand the client. This is half the success. Continually improve your persuasion and communication skills.

    Do not be afraid to make mistakes, do not hesitate to ask more experienced employees what you do not understand. And don't forget to thank them for their help.

Difficulties of work, where without them

Of course, in the work of a realtor, like in any other, there are positive and negative sides. Often they smoothly transition from one to another. For example, a free schedule turns into an irregular working day and round-the-clock calls. High earnings, when you make several transactions per month, will turn into several months of absolute calm and lack of money. Communication with clients should not be based on mood, well-being, and depend on the presence of vitality. No one is interested in your difficulties, work and results come first. If you decide to work in an agency, you will not receive the entire commission for the transaction, since the agency takes a commission from the commission for the fact that you work, hiding behind the status and reputation of the organization. By the way, do not forget to specify the size of the agency commission. The complexity of the client mentality - if you make a mistake somewhere, you will get a lot of angry responses on all possible resources. If you do a great job in a difficult trade, you may not even get a thank you, because you were "just doing your job."

If you are not afraid of possible difficulties, you are overly fond of communicating with different people, you do not count on a pension from the state (didn't we mention that most real estate offices do not formalize employees?), then this job is just for you.

Vasilisa Ivanova

The real estate sector is developing more and more dynamically every year, it seems to many that work in this area promises a lot of money and a successful career. realtor? Such a profession is almost never taught in institutes, and specialists in their field have achieved heights based on their own experience, in fact, what nuances need to be taken into account so that your start in a new work area becomes obviously successful?

where to begin?

Before choosing any direction of work activity, it is necessary to clearly understand what the profession will lead you to, what it is, what pros and cons it promises. So, you are a real estate agent. Where to start your work?

First of all, let's define what such a vacancy is and what manipulations you have to deal with. In general terms, an agent can be called an intermediary who facilitates the implementation of a transaction for the sale, exchange, leasing of apartments, cottages, warehouses (that is, real estate objects). He selects suitable options, brings people together, prepares legal documents, provides advice, checks the compliance of transactions with the law.

Professional education

Where can I find out what a real estate agent's job entails? How to start education in this area? It should be noted that there are no higher educational institutions that train such personnel. In its pure form, this profession is not represented in our country in any institute or university. At the same time, of course, a higher education is what any real realtor should have. Where to begin? There are several options:

  • Property management. This direction has a technical bias to a greater extent and relates to renting or buying and selling very indirectly.
  • law faculties. Deep knowledge in the field of civil law will help a real estate agent to carry out any, even the most controversial and complex transaction within the law.

Agent portrait: personal qualities

What should a new real estate agent look like? How to start working on yourself to master such a profession? It should be noted that real estate professionals are people of a special warehouse, it is almost impossible to artificially cultivate the personal qualities necessary for this. So, a realtor must have:

  • Vitality and cheerfulness. Remember, you will have to work a lot, often travel, and it can go into the category of everyday life.
  • Physical strength and good health. Numerous shows and trips are impossible in conditions of frequent illnesses.
  • Resilience to stress. By the way, any work with people implies the need for this quality.
  • Sociability. If you do not like and do not know how to communicate with people, this job is definitely not for you.

What should be learned?

However, personal qualities alone are not enough. In what directions should a realtor develop? Where to start your professional path? The following tips will help you succeed:

  • listen to the opinion of professionals, adopt their techniques;
  • regularly study data from newspapers, magazines and books;
  • rationally use free time, engage in self-education;
  • be punctual and do not forget about appointments;
  • try to make as many useful acquaintances as possible, profitable connections will never be superfluous;
  • take care of your reputation; not a single client or agent will work with realtors who are cheating;
  • show restraint, sometimes excessive haste can lead to blunders and disruption of the transaction;
  • tune in to the positive, not without reason they say that thoughts are material.

About other people's mistakes

How to get started as a real estate agent? In addition to general recommendations on what to know and do, the most common mistakes should also be taken into account. This information will help prevent them in the future.

  • Do not impose your services on everyone who wants to listen to you, it is likely that there is no need for them, and the person just wants to talk, unnecessary conversations will only take away your working time.
  • Don't take failure too harshly, remember that a deal being dropped or dropped is fairly common, and in most cases it's not the professional's fault. Take this as a valuable experience and do not despair, a negative attitude can be transferred to future meetings.
  • Lack of sales skills and lack of understanding of the need for these skills. Professional courses or communication with experts in their field will help any beginner fill this gap.
  • Lack of desire for development. Remember that in order to achieve high results, each person must develop and try to overcome his own ceiling, do not consider yourself smarter than everyone else.
  • Obtaining exclusively theoretical knowledge. Pay attention to the fact that work in the field of real estate implies, first of all, live communication with people, which is why it is not enough to have an extensive theoretical base to achieve what you want. It is extremely important to be able to use existing knowledge in practice and adjust it to a specific situation.
  • Lack of understanding of the importance of developments. An operating time, or a script, is an approximate scenario for conducting a conversation, roughly speaking, a template. Having thought over several typical templates, it will be easier for you to navigate, making only minor changes as you communicate with the client.

If you can foresee all these mistakes, you will make an excellent specialist.

About financial understanding

Answering the question of where to start a novice realtor, it is necessary to note the fact that a large number of young people consider this profession to be quite easy, bringing easy money. Please note that this is absolutely not the case. Mediation in real estate is a hard and painstaking job that requires endurance and full dedication. Your earnings will be piecework, it will depend entirely on the deals made, that is, on the efforts you have made. With the inability to work and lack of knowledge, such work is the easiest way to bankruptcy.

Where to look for a job?

Where Should a New Realtor Go? Where to start looking for a job? The ideal first place of work is a large company with a solid staff, do not be afraid to get lost among other employees, your task is to get the necessary education and develop the first base of potential customers. Large firms often provide training that will be useful to you. In addition, large corporations also have professional legal teams ready to support each employee.

First direction

How to get started as a real estate agent? Probably, even a non-specialist knows that there are two basic areas in real estate: buying and selling and renting. The last direction is simpler and easier to master. Having settled down to work on real estate transactions, beginners will be able to gain basic experience in a short time:

  • A large number of transactions will allow you to communicate with different clients (the practice of communicating by phone and in person, studying typical situations, gaining communication skills).
  • Fundamentals of drafting legal documents and contracts (from the simplest to the more complex).
  • An opportunity to learn the nuances and pitfalls of working in the field of real estate.

Direct start of activity

What does real estate agent work look like? Where to start building a base? There are a lot of options. In a large company, ready-made contacts are issued to an old-timer or a newcomer. But what about those who from the very beginning want to work only for themselves? In the absence of professional connections, you can go shopping or get information from ads on the Internet, newspapers, magazines, or even at bus stops.

In addition, it would be useful to prepare your own business cards with contact information and distribute them among your acquaintances.

Now you know where to start as a novice realtor, be confident and reasonable. Remember that in order to achieve the best results, you need to combine theoretical knowledge with regular practice, be able to plan your time, see the ultimate goal and not lose heart in case of failure.